Deliver faster, simpler, and more effective user journeys that are better for people, prosperity, planet and performance.

<aside> <img src="/icons/fire_red.svg" alt="/icons/fire_red.svg" width="40px" /> The internet is accelerating the climate crisis The electricity used to power the internet's infrastructure makes it the world's largest coal-powered machine, producing more emissions than the aviation industry. ****

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<aside> <img src="/icons/chart-line_green.svg" alt="/icons/chart-line_green.svg" width="40px" /> We must urgently reduce the environmental impact of our digital products and services

By decarbonising user journeys we make them simpler, faster and more effective resulting in significant societal, environmental, economic and performance benefits.

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<aside> <img src="/icons/rocket_green.svg" alt="/icons/rocket_green.svg" width="40px" /> Start decarbonising your user journeys

Use this simple, pragmatic approach to help focus your decarbonisation efforts where they’ll have the biggest positive impact

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Here’s the simple 5 step process to get decarbonising

1 - Align

Agree on exactly why you are doing this work and what you hope to achieve from doing it.

2 - Focus

Start small rather than tackling your entire digital estate at once. Identify your highest-value user journey as your initial focus.

3 - Benchmark

Benchmark the carbon footprint and energy rating of each step in your user journey using tools such as The Website Carbon Calculator and Google Lighthouse.

4 - Set targets

Establish specific carbon footprint and energy rating targets for each step of your user journey, along with clear deadlines for achieving them.

5 - Decarbonise

Systematically decarbonise your user journey by using our free decarbonisation management system to help you plan, monitor and manage your adoption of the W3C's Web Sustainability Guidelines.